Seoul International Fireworks Festival
05/10/2019
Client : Hanwha Corp. / Hancomm (now Oricom)
Seoul International Fireworks Festival 2019
Operation for the largest events in the City of Seoul Elevated the event to a multi-level cultural event including art, design, music and public experience Over 1 million visitors, without a single accident on site Attracted and managed 25 sponsorships from brands including LG U+, Monster(energy drinks) and UNICEF Pre-event online promotions reached an organic audience with over 1 million views, 65 thousand likes over 455 platforms in 3 languages
Hanwha Booth at the Fireworks Festival 2019
Project Manager for promotional booth of Festival Host (Hanwha Corp.) Successfully managed 6 programs with a total of 2,200+ participants
Seoul International Fireworks Festival 2018
Oversaw 8 affiliate company booths of Hanwha Corp. Attracted 15+ sponsorship booths with brands including CocaCola, SKT and Loacker International pre-event online promotion contents reached 1 million organic views and 50 thousand likes across 410 platforms Incorporated an art fair with 18 artists displaying 76 pieces of art across the event space Introduced new programs such as beer-festival booths, interactive experience spaces and resting areas to the event
